Visual identity
Motion system
Overview
CROSSCALL, the creator of the outdoor mobile technology market, specialises in durable, waterproof mobile phones and smartphones with extra-long battery life. The brand’s products are specially designed for the hostile and unpredictable conditions encountered by athletes and professionals in the field. In anticipation of the launch of its new CORE range for outdoor pros, CROSSCALL asked NŌBL to develop an animated graphic language showcasing the unique features of these new devices.
Approach
Technicity, Durability & Design: these are the values that inspired the animated identity created by NŌBL for the new range by CORE. Action shots of the devices in use (featuring outdoor athletes and professionals), macro shots created in the studio, typography and 3D elements are blended together to highlight both the technical capabilities and aesthetic design of this new range. It is all then carefully assembled into modular compositions. The result is a universal visual language that serves to differentiate the brand and reinforce its image of reliability.
Credits
Directed by NŌBL Client: CROSSCALL Creative Directors: Cyril Izarn & Julien Nantiec Design: Federico Maksimiuk, Rocío Galarza, Mathieu Dellabe, Julien Nantiec, Cyril Izarn Animation: Federico Maksimiuk, Mathieu Dellabe, Julien Nantiec, Cyril Izarn Music & sound design: Kambiz Aghdam
PORTFOLIO
Vitality EWC
Vitality EWC
Vitality EWC
Announcement film
Motion system
RIOT Teamfight Tactics Set 10
RIOT Teamfight Tactics Set 10
RIOT Teamfight Tactics Set 10
Hype teaser
Motion system