ESPN One App - One Tap

Animated campaign

A vibrant animated campaign for ESPN celebrating the intersection of sports, music and culture.

Client

ESPN

Role

Art direction, Motion design

Overview

For the third chapter of ESPN's One App. One Tap. campaign, director Diego Berakha expanded the universe established in previous editions with a fresh visual approach, blending hypnotic animation, iconic athletes and cultural references. The campaign also features a custom animated appearance by rapper BIA, reinforcing the connection between sports, music and entertainment.

Approach

Working alongside director Diego Berakha, I contributed to the art direction, motion design and the production of several key sequences throughout the film. My role focused on developing expressive animation and visual compositions that supported the campaign's energetic pace while maintaining the bold graphic language of the project.

A vibrant animated campaign for ESPN celebrating the intersection of sports, music and culture.

Client

ESPN

Role

Creative, direction, Motion design

Credits

Advertising Agency: Butler, Shine, Stern & Partners Group Creative Director: Sinan Dagli Art Director: Kelly Bernard Copywriter: Rodd Naimi Strategy Director: Jake Bayham Executive Producer: Fearghal O'Dea Account Supervisor: Tony Bossard President: Patrick Kiss Production Company: 1stAveMachine Buenos Aires Director: Diego Berakha Executive Producer: Nick Litwinko Post Producer: Toby Rubin-Sowers Editor: Joe Bosch Illustration: Nahuel Rollan, Juan Barabani Animation: Ben Nichols, Cyril Izarn, Federica Intelisano, Lucia Vidal, Ofir Shoham