France info rebrand

Online campaign

DOOH

Bringing Franceinfo’s new visual identity to life through motion, as the brand evolved into a global digital media platform.

Client

France info

Role

Art direction, Motion design

Overview

As part of Franceinfo’s transformation from a radio station into a multi-platform news media, we collaborated with Movement to develop motion content for the launch campaign. Built around the iconic “:” symbol, the new identity aimed to express dialogue, clarity and the continuous flow of information across every channel.

Approach

We translated the new identity into engaging motion pieces designed for online platforms and digital billboards. Working with typography, graphic elements and rhythmic transitions, we created a series of animations that highlighted the clarity and dynamism of the brand while adapting to different communication formats.