From industry professionals to younger audiences and inquisitive newcomers, Motion Motion attracts a broad spectrum of visitors. Which is why we chose to showcase one of the most universal components of graphic design: typography. In keeping with the very nature of motion design, the notion of movement also had to be part of the identity. Hence typographic creations were contorted and stretched to give the illusion of movement. The result is a snapshot, captured in the moment and then reproduced on all the communication materials related to the festival.