Summer campaign film
Overview
Every year, Secours Populaire gives thousands of children the chance to go on holiday. A precious break for those who rarely get the opportunity. The goal of this campaign was to capture one of these moments through a child’s perspective: a first summer by the sea, filled with emotions, discoveries, and freedom. The film needed to convey the power of these simple moments that become defining memories for a child.
Approach
We chose an intimate approach, letting Nora recount her holidays in her own words, carried by her boundless imagination. As the story unfolds, the film gently drifts into her dreamlike world: she becomes a mermaid, a sand volcano comes to life, a castle rises into a kingdom. To reflect this perception, the animation embraces a deliberately childlike style: trembling lines, overflowing colours, a tactile, living texture. A simple, human aesthetiC, reminiscent of the drawings children bring back from summer and the raw energy of their imagination. Through this poetic storytelling, we highlight one of Secours Populaire’s essential missions: giving every child a story to live.



Credits
Directed by NŌBL Client: SECOURS POPULAIRE FRANÇAIS Creative direction: Cyril Izarn & Julien Nantiec Illustration: Maxime Lacombe Animation: Florent Tailhades Edit & Compositing: Julien Nantiec, Cyril Izarn Music & sound design: Mars octobre music

PORTFOLIO
Vitality EWC
Vitality EWC
Vitality EWC
Announcement film
Motion system
RIOT Teamfight Tactics Set 10
RIOT Teamfight Tactics Set 10
RIOT Teamfight Tactics Set 10
Hype teaser
Motion system






