TF1 OneData

Motion system

Launch event at La Gaité Lyrique: an innovative artistic proposal that plays with the conventions associated with the world of data

Client

TF1

Role

Creative direction, Motion design

Overview

At a special event at La Gaité Lyrique, TF1 Publicité unveiled its new One Data advertising offer to an audience of advertisers and press representatives. NŌBL worked alongside Tetro to create the event’s visual universe. The aim was to establish an artistic environment that would reflect the innovation and versatility of the One Data offer.

Approach

In keeping with the One Data offer, this new artistic proposal is powerful and innovative. Playing with visual conventions inspired by the world of data, it injects the general atmosphere and scenography of the event with a powerful dynamism. The identity has been replicated online, laying the foundations for TF1’s future advertising offer.

Launch event at La Gaité Lyrique: an innovative artistic proposal that plays with the conventions associated with the world of data

Client

TF1

Role

Creative, direction, Motion design

Credits

Directed by NŌBL Client: TF1 Agency: Tetro Graphic identity: Montagnier Cyrille Creative Directors: Julien Nantiec, Cyril Izarn Storyboard/Design/Animation: Cyril Izarn, Julien Nantiec Music & sound design: Chut on vous écoute Photos: Raphaël CARRAND – TETRO